This module is designed to develop the essential leadership skills needed to effectively guide people at all levels of an organization. It begins with self-leadership — the foundation for inspiring others through one’s own example — and expands to the ability to influence and motivate team members strategically. Through case studies and proven tools, the course provides key levers to increase engagement, motivation, and a sense of belonging within the company. Best practices will be shared on how to support people in consistently bringing out their best, fostering an environment focused on achieving shared goals.
Open Day Online Focus MBA Program – mercoledì 17 luglio – 18:30 – 19:15
Focus MBA Program
An opportunity to become even more of the leader of today – and tomorrow.
Overview
The Focus MBA is a management program designed specifically for top-level roles in a company, aimed at entrepreneurs, CEOs, general managers or senior managers who aspire to lead their divisions to success.
Over the course of 11 modules in 14 intensive days, you will dive into an extraordinary learning experience, crafted according to the highest international standards, designed to shape you into agile, competitive and responsible leaders, ready to embrace change and tackle the challenges of today’s business world.
In a compact format, you will explore all key MBA topics, including strategic planning, leadership, business model innovation, negotiation techniques, cyber risk, and much more—enriching your professional skill set with transversal knowledge and essential tools to excel in any industry.
The Focus MBA, delivered in mentorship with IESE Business School in Barcelona—ranked the best business school in the world for six consecutive years by the Financial Times—will provide you with a top-tier learning experience that is impactful, inspiring, and success-oriented.
If you’re ready to elevate your leadership, join us and begin your journey toward excellence.
Why This Course
The distinguishing features of the Focus MBA at IPE Business School include:
- A faculty composed of international professors, CEOs, and entrepreneurs with a global, cross-sector vision.
- A compact format (14 sessions) allowing participants to acquire a complete skill set effectively, without excessive time investment.
- An experiential learning methodology, based on the renowned Harvard Case Study Method.
- The opportunity to attend a programme of international standing, in mentorship with IESE Business School in Barcelona.
- A full-immersion format that fosters networking and creates a continuous learning environment—welcome coffee, lunch and coffee breaks provided on-site and included in the fee.
Course Objectives
A program designed for entrepreneurs, CEOs, and decision-makers who want to strengthen their strategic vision and their ability to lead organizations in complex and constantly evolving environments.
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Enhance leadership skills to gain a more strategic perspective on the organization, work, and the competitive environment—while simultaneously improving professional self-efficacy.
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Boost critical thinking to effectively formulate, analyze, and solve a wide range of complex problems.
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Foster peer-to-peer learning through continuous exchange among participants—each bringing their own business context, best practices, experiences, and professional challenges.
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Improve the ability to make sound decisions by refining decision-making processes in uncertain and complex scenarios, while remaining grounded in transparency, ethics, and accountability.
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Stimulate an innovative mindset, open and flexible, capable of embracing change and creating value in evolving contexts.
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Think globally, act locally – preparing to manage international and multicultural dynamics with a global outlook and strong execution capabilities.
Why this course
What makes the Focus MBA at IPE Business School stand out:
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A faculty made up of professors, CEOs, and international entrepreneurs, offering a global, cross-sector perspective.
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A compact format (14 sessions) designed to deliver a powerful skill set without excessive time commitment.
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An experiential learning methodology, including the use of the Harvard Case Study approach.

Teaching Methodology
IPE Business School primarily adopts the Harvard Case Study Method.
This experiential learning approach is based on the use of real-world cases, discussed through four key phases:
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Individual reading and analysis of the case
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Case discussion within working groups
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Plenary session discussion
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Wrap-up and lessons learned led by the professor

Past Participants
Entrepreneurs and top executives from the following companies have taken part in previous editions:
Fabio De Felice – Founder, Protom
Mario D’Antuono – CEO & Founder, Espressomat Srl
Mirko De Falco – CEO, Farvima Medicinali
Ettore Morra – Founder, QuickFarma and General Manager, SoFarma Group
Alessandro Marinella – General Manager, E. Marinella Srl
Marco Marrone – Founder, GSN
Antonio Marzano – Founder & CEO, DocPeter
Giovanni Lombardi – Director, Petrone Group
Massimo Petrone – Director, Petrone Group
Domenico Lanzo – President & CEO, NetCom Group
Umberto Caccioppoli – CEO, Fides Consulting Srl
Patrizio Cuomo – CEO, PRO&NG Srl
Luca D’Avino – Managing Director, MYB Srl
Mirko De Angelis – Technical Manager, World Retail Service
Andrea Direttore – CEO, Pluma Studio Srl
Enrica Grassi – Board Member, GRADED Spa
Fabrizia Grassi – Board Member, GRADED Spa
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Modules
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Leadership & Self-Leadership
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Complex Decision Making
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Strategic Planning
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Business Model Innovation
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Effective Negotiation
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Business Ethics & the Value of Work
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Strategy into Action
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Marketing & Future Thinking
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Financial Statements as a Decision-Making Tool
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Cyber Risk for CEOs
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Global Economics
Program
SELF-LEADERSHIP & LEADERSHIP
Led by Alberto Ribera – Associate Fellow, Kennedy School of Government (Harvard University) & Visiting Professor, IPE Business School
BUSINESS MODEL INNOVATION
Led by Lorenzo Massa – Professor of Economics and Management, Aalborg University Business School & Visiting Professor, IPE Business School
In a constantly evolving market, innovating the business model is key to staying competitive and accelerating growth. This module guides participants through the analysis and redesign of business models using visual tools such as the Business Model Canvas, Lean Canvas, and Platform Canvas. Emerging trends, disruptive strategies, and real-world cases are explored to help participants reconfigure their value creation model, seize new opportunities, and break away from traditional boundaries. A strategic thinking and innovation lab for those who want to transform their business—before the market does it for them.
BUSINESS ETHICS AND THE VALUE OF WORK
Led by:
Antonio Ricciardi – President, IPE Business School
Enzo Arborea – Head of Research, IPE Business School
Business ethics is a key element in building sustainable and responsible organizations. This module addresses the main ethical dilemmas in business decision-making, offering tools to integrate ethics and social responsibility into corporate processes. Through real-world cases, participants will learn how to balance economic objectives with ethical values, fostering a strong and transparent corporate culture.
The module also explores the value of work, examining its impact on quality of life, interpersonal dynamics, and its broader social dimension. Key topics include the meaning of work, motivation, and the relationship between organizational well-being and performance—with the goal of creating fairer, more productive work environments that prioritize human value.
STRATEGY INTO ACTION
Led by:
Fabrizio Ferraro – Professor of Strategy, IESE Business School
Formulating a solid strategy is just the beginning—the real challenge lies in turning it into tangible results. This module focuses on strategic implementation from a senior management perspective, tackling one of the biggest gaps in business leadership: the divide between planning and execution.
Through real-world examples of both success and failure, participants will explore what truly drives effective strategic action, which organizational levers to activate, and how to lead change. Designed for CEOs, entrepreneurs, and managers, this course helps bring strategy off the slides and into the organization.
MARKETING & FUTURE THINKING
The balance sheet is not just an accounting document—it is a strategic tool that guides informed decisions and shapes corporate governance. This module teaches participants how to read and interpret financial statements through the lens of decision-makers, going beyond technical aspects to understand their economic, financial, and managerial implications.
Participants will learn to use key indicators to assess a company’s performance, sustainability, and financial strength, with a pragmatic, action-oriented approach. It is an essential path for anyone looking to make better-informed decisions, reduce uncertainty, and generate value through a smart interpretation of the numbers.
MARKETING & FUTURE THINKING
- Analyse advanced approaches to marketing, including brand positioning, market segmentation, and communication strategies to effectively attract and retain customers.
- Explore business scenarios (e.g., World is Flat / VUCA) and enhance your global market perspective by anticipating future trends.
THE BALANCE SHEET AS A DECISION-MAKING TOOL
Led by Antonio Ricciardi – Dean, IPE Business School
The balance sheet is not merely an accounting document—it is a strategic tool that supports informed decision-making and guides corporate governance. This module enables participants to read and interpret financial statements from a decision-maker’s perspective, going beyond technicalities to uncover their economic, financial, and managerial implications.
Participants will learn to use key indicators to assess a company’s performance, sustainability, and financial soundness, adopting a pragmatic and action-oriented approach. An essential course for those who want to make smarter decisions, reduce uncertainty, and generate value through a deeper understanding of the numbers.
CYBER RISK FOR CEOs
This module equips CEOs with the essential skills to understand and manage cyber risks in an increasingly digital landscape. It covers major cyber threats, compliance regulations, and financial risk mitigation strategies, providing practical tools to integrate cybersecurity into corporate management.
The program fulfills the training requirements set by the NIS 2 Directive and Legislative Decree 138/2024, which mandate periodic cybersecurity education across all organizational levels, including executive leadership.
GLOBAL ECONOMICS
Led by Gaetano Vecchione – Associate Professor, University of Naples Federico II & Board Member, IPE Business School Foundation
Faculty

Giornata in outdoor
Giornata di outdoor dedicata alle seguenti tematiche:
- Il valore del lavoro: come portare il lavoro al servizio del bene comune, l’etica in azienda, worklife balance, …
- Tecniche di public speaking: saper parlare in pubblico, ai colleghi, in riunione con efficacia ma soprattutto con la capacità di esporre le idee da raccontare in maniera chiara, efficace e coinvolgente.
- Team bulding: saper gestire il rapporto con i propri colleghi e saper costruire dei team efficaci.

Duration & Schedule
- Duration and Schedule
- Total hours: 112
- Total in-person days: 14
- Course period: November 2025 – April 2026
Why Choose IPE Business School
- Executive courses are delivered in mentorship with IESE Business School in Barcelona (www.iese.edu) – ranked No. 1 worldwide for executive education by the Financial Times for six consecutive years (2015–2020).
- In 2022, over 40 companies selected IPE Business School for their managerial training programmes.
- Executive courses are designed in line with the highest international standards and follow a “full immersion” format that encourages networking and continuous learning. Each training day includes, at no extra cost, welcome coffee, lunch, and coffee breaks, all provided on-site.
Venue
The course will be held at:
Napoli HUB – Via Riviera di Chiaia, 9.
A multifunctional space with a refined atmosphere, designed to foster value creation and strategic focus.

Perché l’IPE Business School
- I corsi executive sono erogati in mentorship con lo IESE Business School di Barcellona (www.iese.edu) – scuola n.1 al mondo per la formazione executive secondo il Financial Times per sei anni consecutivi (2015, 2016, 2017, 2018, 2019,2020).
- Nel 2022 oltre 40 aziende hanno scelto l’IPE Business School per la propria formazione manageriale
- I corsi executive sono erogati ispirandosi ai più alti standard internazionali e con una modalità “full immersion” che favorisce il networking e crea un ambiente di apprendimento continuo. Oltre all’eccellenza in ogni singolo dettaglio, ogni giornata di formazione include, inclusi nella quota, anche i momenti di welcome coffee, pranzo e coffee break presso la sede del corso.
Provisional Schedule
(Subject to change)
| INTRODUCTION & WELCOME | Thursday, 7 November 2024 (12:00–13:00) | |
| SELF-LEADERSHIP & LEADERSHIP MODULE | Thursday, 7 November 2024 (14:00–18:00) | |
| SELF-LEADERSHIP & LEADERSHIP MODULE | Friday, 8 November 2024 (09:00–18:00) |
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| BUSINESS MODEL INNOVATION MODULE | Thursday, 21 November 2024 (09:00–18:00) | |
| COMPLEX DECISION MAKING MODULE | Thursday, 5 December 2024 (09:00–18:00) | |
| COMPLEX DECISION MAKING MODULE | Friday, 6 December 2024 (09:00–13:00) |
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| STRATEGIC PLANNING MODULE | Friday, 6 December 2024 (14:00–18:00) |
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| STRATEGIC PLANNING MODULE | Wednesday, 18 December 2024 (09:00–18:00) |
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| PEOPLE MANAGEMENT MODULE | Thursday, 16 January 2025 (09:00–18:00) | |
| DIGITAL LEADERSHIP MODULE | Friday, 31 January 2025 (09:00–18:00) |
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| MARKETING & FUTURE THINKING MODULE | Thursday, 13 February 2025 (09:00–18:00) |
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| GLOBAL ECONOMICS MODULE | Friday, 14 February 2025 (09:00–13:00) |
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| MARKETING & FUTURE THINKING MODULE | Friday, 14 February 2025 (14:00–18:00) | |
| EFFECTIVE NEGOTIATION MODULE | Friday, 28 February 2025 (09:00–18:00) | |
| STRATEGY & ENTREPRENEURSHIP MODULE | Thursday, 13 March 2025 (09:00–18:00) | |
| STRATEGY INTO ACTION MODULE | Friday, 28 March 2025 (09:00–18:00) |
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| BUSINESS ETHICS MODULE | Friday, 11 April 2025 (09:00–13:00) |
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| BUSINESS ETHICS MODULE | Friday, 11 April 2025 (14:00–18:00) |
Participation Fees & Enrolment
Participation Fee: €6,650 + VAT
The course is eligible for funding through training vouchers from interprofessional training funds.
The fee includes all teaching materials, as well as staff support and general course coordination. It also covers welcome coffee, light lunch, coffee breaks, and continuous catering service on all training days.
Discounts:
–10% (€650 discount) – €5,985 + VAT
Applicable for:
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Early Bird registrations received by August 31, 2025
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AIDAF member companies (Italian Association of Family Businesses)
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Federmanager member companies (Italian Federation of Industrial Executives)
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Unione Industriali Salerno member companies
–15% – €4,850 + VAT (22%)
For members of the IPE Alumni Association
How to Apply: Fill out the application form [LINK]
IPE Business School Secretariat Contact:
📧 ipe@ipebs.it
📞 +39 081 245 70 74
Application deadline: October 31, 2025 (Maximum 20 participants)

















